Privacy Policy NeurodiverseKids Last Updated: 6 August 2026 Your Privacy Matters At NeurodiverseKids, we understand that when you share your information with us, you are placing your trust in us. We take that responsibility seriously. This Privacy Policy explains: •what information we collect; •why we collect it; •how we use it; •how we keep it safe; and •your rights regarding your personal information. We are committed to protecting your privacy and handling your personal data fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Who We Are NeuroDiverse Kids is the trading name of Res Ipsa Ltd, a company registered in England and Wales. Res Ipsa Ltd provides educational resources, webinars, online courses, downloadable materials, digital products and information relating to ADHD, autism and child development through the NeuroDiverse Kids website. Res Ipsa Ltd is the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 in relation to personal information collected through this website. Information Commissioner's Office (ICO) Registration Number: ZC045836 We are committed to processing personal information fairly, lawfully and transparently in accordance with UK data protection legislation. Information We Collect Depending on how you use our website, we may collect: Personal Information •Name •Email address •Telephone number •Postal address •Child's age (where voluntarily provided) •General enquiry information Technical Information When you visit our website we may automatically collect: •IP address •Browser type •Device information •Operating system •Pages visited •Time spent on pages •Website navigation information This helps us improve our website and understand how visitors use it. How We Collect Information We collect information when you: •visit our website; •complete a contact form; •download a Starter Pack; •register for a webinar; •subscribe to our newsletter; •book an appointment; •complete questionnaires; •contact us by email; •respond to surveys; •communicate with us via social media. Why We Use Your Information We use your information to: •provide the resources you request; •send Starter Packs; •send educational emails; •improve our website; •respond to enquiries; •provide customer support; •administer webinars; •process bookings; •deliver private clinical services where applicable; •comply with legal obligations; •improve our educational content. We only collect information that we genuinely need. Our Lawful Basis for Processing Under UK GDPR we rely upon one or more of the following lawful bases: Consent For example: •sending newsletters; •marketing emails; •webinar reminders. You may withdraw consent at any time. Contract Where processing is necessary to: •provide requested services; •process bookings; •fulfil our obligations to you. Legitimate Interests We may process information where it is necessary for our legitimate interests, including: •improving our services; •responding to enquiries; •website security; •analysing website performance. We always balance our legitimate interests against your privacy rights. Legal Obligation Where required to comply with legal or regulatory requirements. Email Marketing If you choose to download one of our free resources, register for a webinar, subscribe to our newsletter or request educational content, we may send you emails relating to: •the resource you requested; •parenting education; •ADHD and autism information; •child development; •newsletters; •webinars; •new resources; •online courses; •digital products; •private clinical services where relevant. Our email communications are delivered using Wix Email Marketing. You can unsubscribe at any time by clicking the unsubscribe link included in every marketing email or by contacting us directly. We will never sell or rent your email address to third parties. Cookies Our website uses cookies to improve your browsing experience. Cookies help us: •remember your preferences; •understand website usage; •improve website performance; •measure visitor numbers. You can manage cookies through your browser settings. Please also see our separate Cookie Policy. Sharing Your Information We do not sell your personal information. We may share information where necessary with: •trusted service providers; •payment processors; •website hosting providers; •IT support providers; •healthcare professionals where clinically appropriate and with an appropriate lawful basis; •regulators or legal authorities where required by law. International Transfers Some of our service providers may store or process information outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR. Keeping Your Information Safe We use appropriate technical and organisational measures to protect your information, including: •encrypted connections (SSL); •secure website hosting; •password-protected systems; •restricted access; •reputable software providers. Although we work hard to protect your information, no internet transmission can ever be guaranteed to be completely secure. Children's Privacy Our website is intended primarily for parents, carers and professionals. We do not knowingly collect personal information directly from children under the age of 18. Any information about a child provided through our website should be submitted by a parent or legal guardian. Your Rights Under UK GDPR you have the right to: •access your personal information; •request correction of inaccurate information; •request deletion of information in certain circumstances; •restrict processing; •object to processing; •request data portability; •withdraw consent where consent is relied upon. To exercise any of these rights, please contact us using the details above. Complaints If you are unhappy with how we have handled your information, we hope you will contact us first so we can try to resolve your concerns. You also have the right to complain to the Information Commissioner's Office (ICO). Information is available at: https://www.ico.org.uk Changes to This Privacy Policy We may update this Privacy Policy from time to time. The latest version will always be published on this page. Please check this page periodically for updates. Health Information Some visitors choose to enquire about private ADHD assessments, autism assessments or other clinical services. In doing so, you may voluntarily provide information relating to: •your child's development; •behavioural concerns; •medical history; •educational needs; •family circumstances. This information is classed as Special Category Personal Data under UK GDPR. We only process this information where it is necessary for the provision of healthcare services, responding to your enquiry or meeting our legal and professional obligations. Clinical information relating to patients is managed securely using Semble, our clinical practice management system. Clinical records are processed in accordance with UK GDPR, the Data Protection Act 2018, professional confidentiality obligations and applicable healthcare record retention requirements. Third-Party Providers To operate our website and services safely and efficiently, we work with carefully selected third-party providers. These may include: •Wix – website hosting, forms and email marketing •Google Analytics – website analytics and performance monitoring •Google Workspace – business email and document management •Semble – private clinical practice management •Stripe – secure payment processing (where applicable) •Calendly – appointment scheduling •YouTube – embedded educational videos •Meta (Facebook & Instagram) – advertising and analytics Each provider processes information in accordance with applicable data protection legislation and their own privacy policies. We only use providers that we reasonably believe provide appropriate safeguards for protecting personal information. Private Clinical Services Where you become a patient of our private clinical service, additional privacy information may be provided before your appointment. Clinical records are maintained separately from general website enquiries and educational mailing lists. These records are subject to additional legal, professional and regulatory obligations relating to healthcare information. How Long We Keep Your Information We only retain personal information for as long as it is reasonably necessary. Typical retention periods include: InformationRetention Website enquiriesUntil your enquiry has been resolved unless further contact is requested Email subscribersUntil you unsubscribe Webinar registrationsAs long as reasonably required for administration and follow-up Customer support communicationsAs reasonably necessary Clinical recordsIn accordance with UK healthcare record retention requirements Where information is no longer required, it is securely deleted or anonymised. Automated Decision Making NeuroDiverse Kids does not make decisions about individuals based solely upon automated processing or profiling that produces legal or similarly significant effects. All enquiries relating to private clinical services are reviewed by appropriately trained members of our team. Contact Us If you have any questions regarding this Privacy Policy or your personal information, please contact: NeurodiverseKids Website: www.neurodiversekids.co.uk Email: office@neurodiversekids.co.uk © 2026 NeurodiverseKids Helping parents of neurodiverse children move from chaos to confidence.